Do SEO In-House or Hire an Agency?
Search engine optimisation should be an integral part of your business plan because it’s something that can’t be ignored. If you have a well-optimised website and a rock-solid SEO strategy, you’ll be able to get your brand seen, improve your rankings on Google, and drive targeted traffic to your site.
It’s not all that difficult to implement a sound SEO strategy, but it has to be done right, which begs the question, “should I do SEO in-house or hire an agency?”.
SEO In-House vs Outsourcing to an Agency
There’s no right or wrong answer to the question “Should I do in-house SEO or hire an agency?”. Which way you go depends on your business, your goals, your budget, and how much time you have to invest.
As you’re deciding whether to handle your SEO in-house or hire an agency, keep three things in mind: expertise, efficiency, and expense. The people working on your SEO have to have some expertise to provide you with the services you need. They must also have some brand/industry knowledge and be aware of trends.
Efficiency counts too because some tasks can’t wait to be solved like fixing Google penalties or answering important emails. As far as expense goes, you need to consider your budget. Can you afford to hire an outside SEO agency that could charge you a few thousand pounds a month to give you the services you need? If not, you may need to keep your SEO in-house, at least until your business grows.
In-House Advantages
A big advantage of in-house SEO is brand knowledge. The people that work with you every day understand your industry, your business, and your needs. This insight can make some SEO tasks much easier like content creation, social media management, and email marketing.
Another advantage to in-house SEO is that your SEO team will be laser-focused on your business, unlike their counterparts working for agencies who are often distracted and stressed. Plus, you’ll be able to sit down and talk with the people handling your SEO every day if you’d like, to keep you well-informed.
Outsourcing Advantages
There are many advantages associated with hiring an SEO agency. You’ll have a team of search engine optimisation experts focused on helping you succeed online. These people will know SEO inside and out and they’ll keep an eye on all the latest SEO trends. They’ll know how to implement and develop a solid SEO strategy tailored to meet your business’s needs.
When you outsource your SEO to a great agency, you can rest assured that the people working on your site are always up-to-date with the latest industry developments, technology, and techniques. This allows you to spend your time doing what you need to do to keep your business running smoothly.
Think long and hard about your budget, SEO needs, and how much time and effort you and your team have to spend on search engine optimisation. If it all seems too overwhelming to handle in-house, then find a top-rated SEO agency to work with. It’s completely up to you how you get your SEO done!